Shape up your Financial Security in 2010

09 Jan
A PURSE OF YOUR OWN: An Easy Guide to Financial Security


“…incredibly knowledgeable… She is star quality…”
—Janet Wigfield, Director of Programming for Working Mother Media Conferences and Events

“Deborah’s message of financial empowerment is critical in today’s society.”
—Bishop T.D. Jakes, author of Reposition Yourself

“…sensible advice…a plethora of resource listings and sound suggestions make this a winner for women looking to gain financial freedom…” —Publishers Weekly

You’ve seen her, know her, and might even be her!  The woman with the “counterfeit purse.” That’s the term for the symbolic bag that some of us may carry. Those who might dress fashionably and drive a nice car but have nothing of real value.

Many women are smart enough to know that they should put their hard-earned money to work for them. However, most are too overwhelmed, bored or intimidated by the particulars of stocks, bonds and mutual funds to be proactive. In A PURSE OF YOUR OWN: An Easy Guide to Financial Security (Fireside Books / Simon & Schuster Trade Paperback; January 5, 2010; ISBN: 9781416570813; $15.00), Wealth Coach Deborah Owens shares how women can use what they know about fashion, dieting and romance to take charge of their finances. This book offers respite to women who are tired of “renting” a wealthy lifestyle with credit cards and are ready to utilize their unique strengths to build wealth-a la Oprah and J.K Rowling. In this straight-forward and easy to understand financial guide, women learn how to increase their PQ or Purse Quotient and learn the principles to becoming financially fit in any economy.

The purse is a reflection of a woman’s economic power and Owens insists that in order to fill up a purse, women must adopt wealthy habits that put them on the path to fiscal independence and a financial identity. These are the behaviors that Deborah observed in financially successful women throughout her more than twenty years in financial services. She is a former financial advisor and was a vice president at Fidelity Investments.

A PURSE OF YOUR OWN shares examples of women practicing The 7 Wealthy Habits,” which include:

1. A Wealthy Outlook
2. A Wealthy Appetite
3. A Wealthy Vision
4. A Wealthy Mindset
5. A Wealthy Legacy
6. A Wealthy System and
7. A Wealthy Focus.

A PURSE OF YOUR OWN provides a distinctly feminine financial perspective.  By adopting these habits, Owens was able to fill her own purse. As an author, radio talk show host and TV wealth coach she now shares her successful strategies with others. Each chapter of A PURSE OF YOUR OWN focuses on one of these principles and discusses how to acquire and then apply the wealthy habits. In this easy to follow financial guide, Owens covers the basics and intersperses stories from real women who have used the 7 Wealthy Habits and achieved their own success. Owens empowers women to discover their own Purse-onality, and use their female intuition to take control of their finances and create financial security in their lives. In addition, A PURSE OF YOUR OWN includes helpful quizzes and exercises and offers a free online supplement.

A PURSE OF YOUR OWN will show you:

 How to clean out your purse and create a Purse-onal Financial Statement
 How to shift your mindset from earning income to building wealth
 Why “bonds are the new sexy” and how they complement your portfolio
 How to detox your finances by adding liquidity
 How to turn your shopping sprees into investment research
 How to increase your (PQ) Purse-onality Quotient by acquiring a wealthy appetite
 How to form a Purse Group for accountability and support
 How to pass on your investment knowledge to your daughter

A PURSE OF YOUR OWN implements clear cut strategies to build and add wealth to your purse wealth to maintain financial security.

About the Author:
Deborah Owens is the money columnist for and the financial spokesperson for the God’s Leading Lady Tour organized by New York Times bestselling author Reverend T.D. Jakes. She is the money coach on Michelle Martin’s newly launched NPR show “Rough Cuts,” which targets 25- to 44-year-old listeners. Deborah is a 20-year veteran and former vice president of the financial services industry and is passionate about sharing information on achieving financial goals, through radio talk shows, speaking engagements, online columns, and books.

A PURSE OF YOUR OWN: An Easy Guide to Financial Security
By Deborah Owens with Brenda Lane Richardson
A Fireside Trade Paperback / Simon & Schuster
On-Sale: January 5, 2010;  Price: $15.00
ISBN 13: 978-1-4165-7081-3 / ISBN 10: 1-4165-7081-0

For more information on A PURSE OF YOUR OWN please visit:   and


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